| FOLDERS |
Printed Folder
First – What is a Folder?
Folder are double sheet documents usually printed in a full four-color printing process. The two different sizes that are considered standard are 9 x 11, 10 x 13.
Second - Establishing your Budget?
Now that you have an idea of what a Folder is the next step is establishing your budget. Your budget will depend on a few key factors: Quantity, Distribution, and Quality.
Printing has changed dramatically due to the onset of digital and short-run printing. Computers have allowed most printers to abandon the high setup charges of the past and allow the customer to determine the quantity of their order. There are still bulk order discounts but the good thing is that there are no minimums in most cases.
Another key factor, distribution, needs to be considered when thinking about your budget. Will you be mailing your Folder? How will you ultimately get them into the hands of prospective clients?
The quality of your Folder is the most important. Getting a quality Folder should be your top priority. How does someone determine quality though?
Third – Developing Content?
The content and graphics of your Folder are by far the most important part. When establishing an effective Folder it is essential to gather and establish all of your content and graphics before designing because any last minute content might contain errors. Most printers will give you a final proof to check over before any printing is done.
Before developing content ask yourself, what is this Folder for? Is it a sales piece, or a hand out, or one that needs to be mailed? With a purpose in mind you can develop the content and when doing so consider the services your provide, information about what you do, how you do it, and what are the benefits from what you offer.
All of your content should be persuasive, exude confidence in what you can offer, and convey a sense of quality and knowledge to the reader. If the reader feels you know what you are talking about then they will feel secure knowing that you can get the job done.
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