| CATALOGUE |
Catalog Printing - Booklet Printing
First– What is a printed catalog?
Printed catalogs are multi-page documents that allow customers to view and purchase your products and/or services. Catalogs are great documents for complimenting other forms of business media like a website, a brochure, or a flyer. The standard sizes available for custom printed catalogs are: 5-1/2" x 8-1/2", 8-1/2" x 11", or 11 x 17.
Second – Benefits of catalogs?
A printed catalog has numerous benefits, here are just a few:
To acts as a constant representative of your business.
To accompany other forms of communication, i.e. a website, or flyer, or brochure.
To have constant access to products or services.
To showcase your products or services in detail, like a sales kit.
Tip: Research has shown that having a printed catalog of your products will generate 10%-20% more sales if combined with a website.
Whether its a simple folded or an elaborate 40 page catalog, allowing your customers a means of ordering your products or services in as many ways as possible is vital.
Third - How Should I Design my catalog?
Communication is the #1 goal of any design. There are a number of things that can be included in a your design that will grab a readers attention. Ask yourself these questions.
How many pages will it have? Are you going to have room to print the content and graphics you have decided upon?
Are you going to print in full color?
Have you thought about the paper you are going to print on? Most printed items look best on plain glossy paper with aqueous coating?
How often will your catalog or booklet be distributed? Do you want to create template into which information can be plugged in each month?
Will you provide graphics?
Will ordering information be included within your catalog? A separate brochure or flyer can be printed alongside your catalog or booklet to include this critical information.
Fourth - What type of paper do I use for my catalog?
Don't forget to consider the performance characteristics needed when selecting a paper. While cost and look are important, strength can also play a determining factor. Here are a few characteristics to consider when choosing paper:
Fifth – Binding my printed catalog?
There are three types of standard stitching available for catalog binding: perfect binding, saddle-stitched binding & side-stitched binding. With these many different types of stitching available it can be a bit confusing. Most printing companies are aware of what type of binding works best.
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