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BROCHURE |
Printed Brochures
First – What is a brochure?
Brochures are single or double sheet documents usually printed in a full four-color printing process. The three different sizes that are considered standard by brochure printing companies are 8-1/2 x 11 (standard page size), 8-1/2 x 14 (legal page size), and 11 x 17.
A brochure acts as communication between you and the reader, letting the reader know what you can do for them. The brochure also represents you when your not there, and should do that in the best way possible
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Second - Establishing your Budget?
Now that you have an idea of what a brochure is the next step is establishing your budget. Your budget will depend on a few key factors: Quantity, Distribution, and Quality.
Printing has changed dramatically due to the onset of digital and short-run printing. Computers have allowed most printers to abandon the high setup charges of the past and allow the customer to determine the quantity of their order. There are still bulk order discounts but the good thing is that there are no minimums in most cases.
Another key factor, distribution, needs to be considered when thinking about your budget. Will you be mailing your brochures? How will you ultimately get them into the hands of prospective clients?
The quality of your brochure is the most important. Getting a quality brochure should be your top priority. How does someone determine quality though?
Considering these three key factors can help in determining your budget before choosing a brochure printing company.
Third – Developing Content?
The content and graphics of your brochure are by far the most important part. When establishing an effective brochure it is essential to gather and establish all of your content and graphics before designing because any last minute content might contain errors. Most printers will give you a final proof to check over before any printing is done.
All of your content should be persuasive, exude confidence in what you can offer, and convey a sense of quality and knowledge to the reader. If the reader feels you know what you are talking about then they will feel secure knowing that you can get the job done.
Fourth – Designing your brochure?
There are two things to consider when setting the layout of your brochure; will it be a tri-folded brochure creating six panels or bi-folded brochure creating four panels, front and back.
A tri-folded brochure has six panels, the inside and outside left, center, and right. A bi-folded brochure has four panels, the inside and outside left and right.
The front cover should be simple and direct with the title of the brochure and any images located on the top half so wherever the brochure is placed it is easily read and stands out. As for the back cover it usually contains a biography, a mission statement that tells the reader what your company can do for them, credentials and/or affiliations. Don’t forget the contact information, like phone, address, fax, e-mail, etc this is essential with the back cover.
The bulk of content of the brochure should be located in the inside panels. When designing this part of the brochure it is important to realize that when a reader opens the brochure, the inside panels are not just two or three panels they are one visual field of information; they should be designed as one piece but still have the ability to stand on their own.
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